by Shonali Burke on August 16, 2010
by Shonali Burke on August 16, 2010
“Good morning, Terri. I hope you have a beautiful day! Love, Mom” A few weeks ago I received this text message from my 83-year old mother, who for years has been adverse to using technology. Needless to say, I was amazed and tickled about this particular text. Is this the same woman I grew up [...]
by Shonali Burke on July 2, 2010
by Shonali Burke on July 2, 2010
Of All the Nerve! I was attending a networking event and handed out my business card to another attendee who had asked for it. No problem. We said good bye and went our separate ways. Two days later I was receiving emails from that very person – and they were the kind that I didn’t [...]
by Shonali Burke on May 4, 2010
by Shonali Burke on May 4, 2010
If you’re in the DC Metro area, here’s a great event coming up you should know about: the Social Media Soirée, hosted by our very own Terri Holley and Creative Blog Solutions, on May 19, from 8:30-10:30 a.m. at Silver Spring, Md.’s, Eggspectation. Here’s why: Small businesses are increasingly investing in social media marketing including [...]
by Shonali Burke on April 26, 2010
by Shonali Burke on April 26, 2010
With all this talk about “building trust” in an increasingly untrusting environment, I’ve been musing more and more about the concept of organizational empathy and how businesses are stretching to make authentic connections with customers. These connections are more important than ever in the age of social media. Image: Kahunapule Michael Johnson, Creative Commons So [...]
by Shonali Burke on March 11, 2010
by Shonali Burke on March 11, 2010
Social Media Rule #1: Connect with customers as an actual human being This isn’t easy to do for a large brand. But Ford Motor Company is succeeding. Through Facebook, Twitter and a few other social tools, Ford is doing an exceptional job of making authentic connections with the people they serve. A few weeks ago, [...]
by Jill Foster on January 18, 2010
by Jill Foster on January 18, 2010
Recently at Women Grow Business I wrote about how the social media space is becoming much like a cocktail party. With lots of voices out there, it’s getting harder to woo your prospects. I also posed the question, how can businesses be the distinctive voice that knocks their prospects off their feet? This is an [...]
by Jill Foster on November 10, 2009
by Jill Foster on November 10, 2009
My daughter is a tween who just started middle school. Every school day she wakes up to live in her world. Her essentials (and I mean essentials in every sense of the word): Clean pair of UGG® boots Fully charged iTouch Umbrella if it rains Cell phone for texting I am a women in my [...]
by Jill Foster on October 8, 2009
by Jill Foster on October 8, 2009
Marketers who listen gain valuable information regarding the perception and authority of their brand. As such, sophisticated tools have emerged to give marketers a premium seat at the water cooler. Google the words “listening” and “social media” and you’ll get hundreds of search results relevant to the topic. From tips on how to listen, to [...]
by Jill Foster on August 26, 2009
by Jill Foster on August 26, 2009
Imagine the scene: a cocktail party You are at a cocktail party walking through a crowd of nicely dressed people. You take a seat at a table nearby. A cacophony of conversations surrounds you. You hear familiar voices and some new ones emerge. A question here, a response there, you listen as multiple streams of [...]
